For the lighting industry, 2016 is mixed before. Small and medium-sized enterprise difficult; on the other hand, the strength of the brand is perpendicular and horizontal, kaijiangtuotu. It is expected that in 2017 the whole industry will really enter the shuffle stage, and will show the following four characteristics:

1, price inflation will continue.

30 years later, Chinese economy has entered a "new normal" in the past, the speed of development, the development scale of the pursuit, gradually giving way to the pursuit of quality development, gradually give way to the pursuit of reasonable economic structure. The elimination of backward production capacity, the importance of environmental governance, will inevitably lead to rising raw material prices. At the same time, after the iron pollution, the government may consider exploring institutional long-term pollution control methods. Therefore, we must not hold the wind pollution control campaign, luck, in terms of product research and development to minimize the use of environmentally friendly materials and processes. Otherwise, it may pay a higher price.

2, cash flow is more a test of enterprises.

At the end of last year, the price increases, the first is from small lighting wholesale enterprises began, and then is to take the brand road business. Why? Because these small lighting wholesale enterprises have no R & D capabilities, there is no brand premium space, the profit has been thin, raw materials rose up on the roof. In 2017, parts processing enterprises, especially for the higher environmental requirements of the surface treatment companies will pay more attention to cash transactions. Think ah, those hardware factory, electroplating factory, paint factory, fuck the heart of selling heroin, earn money selling cabbage, but two or three months of the billing cycle, he will be doing? Plus the bank credit crunch, cash transactions, cash settlement node will become more.

3, the industry where the opportunity in the final analysis is the product itself.

2017, the lighting industry may give more opportunities for product research and development capabilities, innovative enterprises. For the lighting industry, with the popular language is, to use force, the artisan spirit make real quality, innovation, culture products. The product is ready, the price and profit naturally go up.

4, 2017, the road is a long way to go!

The past two years, the industry has produced dozens of large and small platforms. As manufacturers continue to awaken the Internet awareness, the pressure of rising raw material prices, the integration of the platform has been relatively fragile supply chain system will be a greater blow.

In 2017 there will be more and more enterprises have realized the importance of the exit channel, integrated delivery platform, to establish their own can control the price system, channel system, go on the road of brand monopoly construction; with dealers who go to listen to who, who is the future, no one would like to have accumulated their resources submissively dealers. The price of raw materials is not stable, will further erode the integration of the original meager profit margins platform. 2017, the road is a long way to go!