Products from the international giants this year can be judged, the future market will transition from product competition and channel competition to technical competition and brand competition. Faced with such a trend, visionary LED companies will undoubtedly attach great importance to product development.

Any product, in the sales process will have a clear light season. This is determined by the nature of the product and the characteristics of the market. For LED speaking, there is also a short season, but different products for different intervals. Each year from 5 to July and from December to February is the LED industry in the conventional sense of the off-season.

It is such a distinct seasonal distinction, consistent attitude of most enterprises is to increase market investment and personnel investment in high season, and strive to maximize product sales; in the off-season is to cut into the market, to two or three months through the sale of inertia to support the off-season, so in the upcoming a big season.

Many LED companies have had such a feeling: when the season, because of busy product sales to brand integration, create market scruples and so on a series of work, even some large enterprises in the industry have abundant manpower, financial and material resources, can not effectively refine the related work. This will lead to improved product sales at the same time, the market has not played a solid foundation, and thus affect the development of technology research and development, follow-up services and other systems. On the contrary, do not drift with the tide, slow down the brand can let us put down the burden of sales, create a good opportunity to lay a solid foundation for the market.

Products, for example, the product as the main body of market sales, but also need to continue to integrate to meet the sales market. The behavior of the enterprise market is often based on the full understanding of the market. The market operation of the product is also a process that needs to be deepened and perfected.

But today, the product of the terminal requirements are already covered by the light effect experience, safety, electromagnetic compatibility, circuit performance and energy consumption, limit the use of the physical and chemical hazards, or even related to the product development process to meet the requirements of the manufacturing flow of low-carbon environmental protection and sustainable development. Moreover, really want to build LED brand, not only includes the corporate logo, product features, but also includes the enterprise in the course of the formation of the business model of business management, personnel quality, market attractiveness and recognition, and other aspects.

A lot of LED company's marketing department also understand the "fast fish eats the slow" truth, but in the service module is mainly imitate the FMCG model. A simple mechanical integration strategy, performance, human resources, financial audit and other functions to expand the business consulting, assorted cold dishes service list, trying to dig more value in the service of a customer who, just a extensive amount of business expansion. This is undoubtedly the mind too strong evade the crucial point, money, and the spirit of the insufficient precipitation.

Enterprises to enter the field of LED just blindly hype the concept of energy saving, can not do the real energy. In the face of the fierce competition in the market and the rising cost of raw materials, these LED companies at the expense of quality at the expense of the price war to occupy the market. This blind entry and low-end competition, led to the entire LED lighting market disorder, difficult to manage.

It is not difficult to find a lot of brands in the product quality and technical innovation to enhance a level, we seem to be aware of the technology is the core of the LED industry, innovation is the best marketing tool. For example, our street lamps, wall lamps, such as heat dissipation, structural waterproofing, self purification design innovation, has also been recognized by the new and old customers.

LED is a new high-tech industry, relying on government support, enterprise money can not solve all the problems, the lack of core technical personnel has become the bottleneck of the development of enterprises. Now under the banner of LED companies have thousands of marketing practices are also diverse, but only a part of the enterprise can sink, steadily improve the technology and quality of LED.

From the international giants this year to show the product can be judged, the future of the LED lighting market will transition from product competition and channel competition to technical competition and brand competition. In the face of this trend, visionary LED enterprises will undoubtedly pay special attention to product development, based on continuous research and technological innovation, coupled with appropriate marketing, trends in technology research and development as the main driving force of LED enterprise development mode. At the same time, the technology will inevitably lead to enhance the value of the brand.